Who We Be
The Home of African Exceptionalism
Hype Afrika is a Nairobi born; Kenya and South Africa entertainment company that is part of A Lot Of Fire — a multi-vertical media, entertainment, tech, talent and hospitality infrastructure holding company shaping Africa's most compelling stories, sounds and live experiences.
We operate at the intersection of creative production, event management and brand partnerships — building platforms where excellence is not the exception but the standard.
Archive
Been There Done That
HAKUNA MATATA FESTIVAL
2016
AFRICANIZED
2017
BBQ LIVE
2017
HYPE FEST
2017
SESSIONS WITH NONSO AMADI
2019
The Magnificent Dj Jazzy Jeff
2018
The Ivyson Tour - Nasty C
Konshens
2019
Richie Spice
Maleek Berry
Alternate Sound
Divisions
It’s What We Do
Content & Creative Production
A full-service creative production arm delivering national brand campaigns, digital storytelling, visual content production and strategic media execution.
Live Entertainment
Curators and producers of live music events, festivals and entertainment experiences across South Africa and key African markets.
Talent & Music Management and Booking Services
A division focused on artist development, bookings, rights management, global distribution and licensing.
Events
A premium event production company specialising in large-scale concerts, corporate events, experiential activations and high-profile cultural gatherings.
Brand Partnerships
A strategic brand partnerships agency connecting leading brands with culture through sponsorship strategy, influencer campaigns and integrated marketing collaborations.
Hospitality
A lifestyle hospitality division managing premium venues, brand-led spaces, and culturally driven dining and entertainment experiences.
Events, Concerts & Festivals Delivered
Attendees Reached
Founded. Operational In South Africa, Botswana & Kenya
Our Culture
Our culture is driven by bold creativity, collaboration, and purpose. We champion African talent, craft authentic stories, and create work that is culturally relevant and commercially impactful.
Partners
Heineken
Bolt
FARMERS CHOICE
Work With HYPE.
Brand partnerships, sponsorships, event production and venue supply — let’s build something that moves people.